Video Content Marketing Campaigns
Converge and Scout
Hear Why Readers Value ProFood World Content
PMMI Media Group Reaches Targeted Prospects
Permission Builder
PMMI Media Group Audience Network
eBuilder How To
PMMI Media Group Audience Network
Upload your Second Look materials to AdBuilder
Upload your Game Plan materials to AdBuilder
Pre-Show Promotion is Crucial
How To Create a Print Ad
2023 B2B Marketing Best Practices and Trends
Game Plan | Make Your Booth a Destination
Reach high-growth brands
Complete Your Leaders Profile
The B2B marketing landscape is constantly evolving and as a packaging solutions supplier, the need for targeted, personalized outreach is more crucial than ever. Using AI can only further elevate B2B marketing, but taking that first step to start using it can be the hardest part. Here are some AI basics to help get the ball rolling.
Data hygiene is important for any business. It helps keep your data current, accurate, and actionable - all of which are essential for successful marketing campaigns. But how do you ensure that your data hygiene processes are up to date? Here are five tips to keep your data clean and organized.
How Apple and Google privacy policies and changes to third-party cookies affect your advertising.
As a follow up to a survey we conducted in 2021 on planned marketing investments for 2022, we conducted a new survey and received 79 responses from B2B manufacturing professionals who shared how they’re spending their 2022 budgets. Here’s what they had to say.
As the New Year kicks off, take a moment to review past responses from our 2021 industry survey and reflect on how your organization aligns…or doesn’t. Have your marketing priorities shifted since last year? Are you ready to implement your planned strategy?
As you plan your next trade show marketing strategy, consider these top three takeaways from this year’s PACK EXPO.
Looking for content marketing inspiration? Check out what these B2B marketers are doing.
Knowing a few core dos and dont's can help you take your social media strategy to the next level.
A strong testimonial can make all the difference to buyers. Follow these tips to better capture and make use of endorsements in your marketing strategy.
With email challenged by competition for the inbox, marketers are having to up their game on social. Do you have what it takes to succeed? Test your social media smarts with this brief quiz.
Got a product launch coming up? Follow these keys tips to make best use of your time and better manage your budget.
Coming up with webinar topics can be easy–once you know where to look for ideas.
Learn how to get more value out of your existing content by focusing on just a few key areas.
Plant tours are a staple of many company websites. Do you know how to make your next video stand out from the crowd?
As you solidify plans for the coming year, we’re sharing our list of the top five B2B marketing trends suppliers need to watch—and what they’ll mean for your success in the year ahead.
If you’re dusting off the same-old nurturing approach this year, you may be missing out. Check out these ideas for how to be more effective.
Are you creating the right experience for online buyers? Check out these three tools to improve your digital storefront.
As more research activity moves on-line these days, how well are your product visuals holding up?
With loss of spring shows, pipeline for many has been challenged. Here’s what you can do right now to help make up for shortfalls.
How can you make sure your next press release gets noticed? Try these sure-fire attention-getters.
Wish there were an easier way to come up with content for your next campaign? Read these 5 tips for faster and better interviewing and writing.
Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.
Discover how you can start reaching buying teams––even before an active project.
Discover these "marketing secret weapons” to tackle your next project challenge.
Think you know all there is to know about banner ads? Go beneath the surface of most media plans, and you’ll see marketers using them wrong—and you may be, too.
To get the most from your lead gen approach, avoid these top missteps.
Pre-roll ads deliver a captive audience––but do you know how to sustain interest? Read here for high-performance tips.
Faster, better content creation—sound too good to be true? Try out these free or low-cost resources for your next project!
With a trends article, you can identify some of the top issues that should be on prospects’ radar––and drive a ton of downloads. Learn how easy they are to write and view a sample here.
“How-To” articles are great for pipeline and tend to be evergreen in nature. See a sample of how to write one of these articles here.
Case studies are one of the most popular types of content. (And they’re super easy to write!) Model your next case study after this sample.
Discover marketing strategies that drive results!
Content creation is key to create a pipeline and foundation for form-based lead generation. One easy way to help feed this content need is to create a small library of evergreen how-to articles. Read on for instructions and a successful sample.
If your company is marketing to Latin America, don’t let the prospect of developing non-English creative become too daunting. Armed with a few of these tips, you’ll be off to a successful start.
Is your show season marketing plan in place? Don’t miss these valuable tips to ensure you’re making the most of promotion opportunities.
One of the most effective content resources you can create are customer success stories that focus on best-practice takeaways—and it isn’t hard to do with this simple template.
Dig into a lot of marketing plans, and you’ll see them falling short in one key area.
Avoid these common missteps when determining how to use forms around your content.
Keep these important questions about audience in mind when planning your next campaign.
Learn how “call to action” selection can make or break a campaign.
New (and free!) tools are effectively— and easily— helping marketers identify intent.
How good (or bad) is your video content? Read here for the fundamentals needed to get the most out of your efforts.
Discover five ways your marketing efforts need to pivot during this time of change.
Email need more attention from prospects? Try these three easy ideas.
Consider these tips and practical tools for creating a high-impact presentation.
Are you reaching new prospects on social? There are good—and bad—ways to do this. Read this article to learn common myths and ensure you’re using the right approach.
Need to improve your content library but short on time and resources? Use this simple template for an extremely easy way to create trends articles that will get you more downloads in no time. (We’ve even included a project sample!)
Read these “wow-builders” for promoting and developing your next webinar.
Does your media plan looks pretty much the same year after year? Read here to learn about potential pitfalls that can result.
Second-guessing your latest targeting approach? Read these three tips to keep your next campaign on track.
Follow these five pointers from top performers to get your emails noticed.
