eblast

Custom Question Upgrade
Supplied HTML
Industry Event/Webinar/E-Book
E-Blast Extension
Co-Branded
Multi-Video/Multi-Product
Standard E-Blasts

Custom Question Upgrade

Build on your eblast purchase by including a Custom Question Upgrade in your marketing plan - a question chosen by you! We have access to the industry titles and decision makers who are searching for content and solutions like yours. You know what's most important to learn from your prospective customers to get the ball rolling, let us help you start a dialog with them.

Products that use these specs:

E-Blast Upgrade: Custom Question

Specifications

Company Name

Asset you plan on highlighting in your eblast:

  • ‍Recommended: White Paper, Case Study, etc.

Headline:

  • Max. 100 characters (including spaces)

Image:

  • Recommended image width 600 px. Length should not exceed 1200px
  • JPEG or PNG accepted

Custom Question(s):‍

  • Max 200 characters per question.
    • Shorter questions are recommended, as they lower the barrier to entry for readers and you will receive more responses
  • Max 3 questions, dropdown answer format recommended
  • Recommend limiting to one question, as every question is another barrier for readers to jump through to access the asset—potentially decreasing the total number of readers completing the form
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Note – you automatically receive this information already from leads, so we suggest you don’t include them in your questions:‍

  • Email
  • First and Last Name
  • Job title
  • Company
  • Work Address
  • Work Phone Number
  • Job Duties
  • Industry

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Supplied HTML

Leverage your existing branded email template by supplying an HTML file.

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Process:

  • Ensure that your supplied HTML file meets all PMG requirements before submitting it to your CSM.
  • Your CSM will use an email testing tool to verify that the HTML file meets all PMG's requirements and renders properly.
  • If your file does not pass testing, the CSM will return the file to you for revision. We reserve the right to refuse files that do not meet PMG’s requirements.
  • Please note: PMMI Media Group will not perform HTML consulting or coding/design support.

Products that use these specs:

Supplied HTML E-Blast

Specifications

  • Up to 10 links in your email will be tracked. More can be purchased - reach out to your Sales Rep for a quote.
  • The advertiser’s company-specific footer, privacy policy, and opt-out links must be removed.
  • PMMI Media Group's footer must be included. Click here for detailed email footer requirements.
  • All images must be hosted on a secure web server.
  • All mentions of PACK EXPO (copy and images) must use proper spelling and capitalization of trade show names.
  • PACK EXPO logos must be downloaded from PMMI's trade show multi-media gallery web pages. Locate approved images by visiting this page. Select the trade show then navigate to 'News & Media' tab.

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Click here to view tips and best practices.

Industry Event/Webinar/E-Book

Drive event & webinar registrations or e-book downloads with this eye-catching template.

Products that use these specs:

Industry Event E-blast
Industry Webinar E-blast
Industry E-Book E-blast

Specifications

  • Logo image*: 1000 pixels x 400 pixels recommended. File types: jpeg, png.
  • Logo link / Target URL: one URL, this typically directs to the advertiser’s home page.
  • Headline: 120-character count maximum, including spaces.
  • Primary image*: 4:2 ratio, 1200 pixels x 600 pixels recommended. File types: jpeg, png.
  • Date & Time – for event and webinar templates only.
  • CTA button options: 'Register Now' or create your own – 16 characters maximum.
  • Copy: 500-character count maximum, including spaces.
  • Primary link / Target URL: one URL or PDF file for headline, image, CTA button.

*Images can be scaled/cropped in PMG's eBuilder tool.

E-Blast Extension

Extend your eBlast reach without overwhelming inboxes. Display web ads to engaged prospects who opened or clicked on your email message.

Products that use these specs:

E-Blast Upgrade: Extension

Specifications

Due Date:

  • 14 days prior to launch or 10 business days before launch.

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Required Sizes:

  • SkyScraper - 300px  x 600 px
  • Large Leaderboard - 970px  x  90px
  • Leaderboard - 728px  x 90px
  • IMU - 300px  x  250px
  • Mobile - 320px x 50 px

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Accepted Formats:

  • .jpeg
  • .gif
  • animated .gif

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We do not accept auto-initiated audio or videos, or expandable banners.

URL for ad click-through

Third-party ad tags are accepted (Java preferred).

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Note: logo/branding should be clearly visible on all sizes

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Co-Branded

Showcase a variety of your products with this template including one feature ad and up to nine additional ads.

Products that use these specs:

Co-Branded E-Blast

Specifications

‍One feature ad, provide:

  • Headline: 100-character count maximum, including spaces
  • Copy: 205-character count maximum, including spaces
  • Image: 212px x 159px (jpeg, png) – advertiser should upload a larger image and scale/crop in eBuilder
  • CTA button options: Learn More / Watch Video / Download / or custom 16-character count max,
    including spaces
  • Link/URL: one URL or PDF file for headline/image/CTA button

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Up to 9 standard ads, for each, provide:

  • Headline: 100-character count maximum, including spaces
  • Image: 176px x 132px (jpeg, png) – advertiser should upload a larger image and scale/crop in eBuilder
  • CTA button options: Learn More / Watch Video / Download / or custom 16-character count max, including spaces
  • Link/URL: one URL or PDF file for headline/image/CTA button

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One logo – provide:

  • Company Logo image: 200px max. width x 65px max. height (jpeg, png) – advertiser should upload a larger image and scale/crop in eBuilder
  • Company name

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up to 10 ads + non-linking logo

Multi-Video/Multi-Product

Promote up to six products or videos to engage your best prospects.

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Products that use these specs:

Multiple Video E-Blast
Multiple Product E-blast

Specifications

Each ad includes the following:

  • Company name: 50-character count, including spaces
  • Headline: 70-character count maximum, including spaces
  • Copy: 280-character count maximum, including spaces
  • CTA button options: WATCH VIDEO or custom 16- character count max, including spaces
  • Link/URL: One URL for headline, image, and CTA button
  • Ad image: 178px x 128px (jpeg, png) – advertiser should upload a larger image and scale/crop in eBuilder

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Other- the email template includes:

  • One Company logo image: 196px x 65px max. height (jpeg, png) – advertiser should upload a larger image and scale/crop in eBuilder
  • Website URL
  • Email address

Note:

  • Packaging World - Up to 6 ads
  • ProFood World - Up to 4 ads

Standard E-Blasts

Products that use these specs:

Product Update E-blast
Video E-blast
Case Study E-blast
White Paper E-blast

Specifications

‍Text:

  • Headline: 80-character count maximum, including spaces
  • Copy: 400-character count maximum, including spaces
  • CTA button options: LEARN MORE / READ MORE / WATCH VIDEO / DOWNLOAD or custom 16-character count max, including spaces

Links:

  • Primary link: one URL or PDF file for the headline, primary image, and CTA button
  • Logo link: one URL (typically directs to the advertiser’s home page)

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Images:

  • Primary Image: Square 1200px x 1200px. Accepted file types: jpg, png, gif.  Minimum size: 600px x 600px.
  • Logo Image: 1000px max width x 400px max. height. Accepted file types: jpg, png.

Advertiser can scale/crop images in eBuilder.